Usually, people do not want to repair their bicycles, especially if something broke on the way.
At the empathy phase I understand the issue well because as a cyclist I know users' pain.
So, definition, creation, testing and iteration phases of Design Thinking are below.
Preparing directions. Definition phase.
Spotlighting How Might We's on the Customer Journey Map.
Filtering Ideas with effort / impact matrix and MOSCOW method as well.
The phase starts with hypotheses based on the most essential user needs
'Red Button' for users who need a repair ASAP
Unlimited repair for subscribed users
Request for a planned maintenance
Quick access to support using a chat
The prototype was tested qualitatively. Remote user interviews allow to collect very powerful insights for the next iteration.
Users were frustrated following the requests in grid
Different experience was expected for date / time picker
Final action was not obvious
The Design Thinking approach is an incredible way to understand the real user issues. It helps to generate ideas very precisely and quickly, extracting the most valuable solutions in a couple of sprints. Definitely, Design Thinking is one of the most important tools for a great UX designer.
Tellascape. The Social App
A new player on the market raising up its own segment.
Responsibilities Test hypotheses Provide functional Work on feedback UI and assets
The app is spreading now looking for new directions. That's a big challenge for a UX designer to save current experience and test new hypotheses at the same time.
The combination of geofence technology and social media platform — the app provides activities where people can communicate.
Hypotheses tested looking for user's approval
Personal protection option allowing to see alerts created by others or upload your own.
Changing the explore screen, providing activity categories and convenient search.
Remote access to the events and their media. Users can be with their family during the pandemic.
Focus on the wedding planning. Manage guests and save media archives.
Work on content life cycles and ranging mechanisms.
Media on the timeline, located in the current place like a family house, for example.
Test is the only way to try ideas. Sometimes raw solutions work better than polished mockups if the goal is to get feedback asap. Working on this project phase taught me to find and expand the potential of ideas this way.
Benchmrk Geospatial App
Australian GIS service helping surveyors to put tons of documents in the pocket tool.
Responsibilities User flows App interface Data design Design ecosystem
The task is to change the suveyours' work process. The old way was based on government sources only, it meant unclear status of objects, many corrections and a lot of paperwork. To develop a new way I had to learn the whole process and build a solution there.
The App as a service that provides all marks on the map, allows to get the most accurate data, re-organise the work process and make surveyors more than happy.
Designs are prepared for real-life conditions. Sizes and contrasts matter as they never did before
Working with the user flows I was optimising screens and actions needed to achieve the user goals
The ecosystem allowed to use the same components and behaviour patterns for iOS, Android and web
As a Result
I helped to create a huge cross-platform service covering surveyors' most essential needs. With my help we expanded the service from a local startup to the national app. Now it covers all Australia. Several months after the launch 60% surveyors of Queensland were using the service. The important thing — users are really passionate about Benchmrk, as it simplifies their work and saves time.
Conversion Rate Optimisation
Growing eCommerce revenue improving user experience.
I joined the team as a UX Designer and worked with their clients helping to improve KPIs.
I found insights, prepared concepts, controlled realisation and crossed fingers for A/B tests. Then the steps were methodically repeated.
6.9% ARPU growth as a result of the product page optimisation for a jewellery store.
Increasing monthly revenue of the product landing page.
Research Somnifix is a solution for people who have problems with snoring. The landing page is attracting people from different sources. Reviewing user behaviour I spotlighted the fact that around 30% users didn't reach the product page at all.
Solution The hypothesis that tested was to provide the product page and not interrupt the user from getting the information they came for at the same time. Quick view of the product is available like a slide-in overlay. This solution in a coupe with other optimisations bring x3 of monthly revenue.
Very impressed by the speed and efficiency of the team's work. All the proposed changes and updates are always backed by data, not by assumptions. Since we've started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200 % (tripled).
Founder, Somnifix (USA)
It was an incredible experience to work with quantitative data. Interesting and very useful part was to know real users and predict their behaviour preparing and testing hypotheses for A/B.
Hi, I am Arkadiy, a UX designer who is built on a strong UI foundation, keeping an eye on users' needs.
I am always learning, looking for inspiration and passionate about new challenges.